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WebPosted
September 15, 2002
By Kay Kellam
Previous Article
ABC GOES OVER THE TOP WITH INNOVATIVE "ALIAS UNDERGROUND GAME"
Online Game Brings Hit Series and Exploding Online Gaming Community Together Online Game Brings Hit Series and Exploding Online Gaming Community Together ABC invites fans and new
viewers of the network's hit drama series "Alias" to access ABC.com
and download the "Alias Underground Game" for free. Now available to
the burgeoning online gaming community, ABC.com
visitors will experience first-hand the danger, intrigue and espionage involved
in a typical day for double-agent Sydney Bristow.
In a television industry first, ABC's all-new episodic online game integrates a
television show with key advertisers, working together to produce an experience
that fans will want to play again and again. "We're always looking for
innovative ways to increase awareness and tune-in," said Mike Benson,
senior vice president, Marketing, Advertising and Promotion. "'Alias' is a
signature show for our network, and 'Alias Underground' is intended to
complement on-air viewing, while appealing to new audiences."
Alias series sponsors, Ford and Nokia, will serve as co-sponsors of the 3-D
action game, which will feature key products integrated into game play. Ford and
Nokia will also offer sweepstakes prizes to players, who are entered
automatically when the game is downloaded. The "Alias Underground
Game" is expected to sustain interest in the series between episodes while
building anticipation and tune-in for the next show. It is available for free
and only by visiting ABC.com.
"Making this game happen involved a truly unique collaboration among ABC,
show creator, J. J. Abrams, our advertisers, Disney Interactive and our other
partners," said Benson. "In developing this game, we wanted to bring
an added value to the more passive on-air viewing experience with active
participation during and between episodes. We anticipate this game to be viral
and addictive."
The "Alias Underground Game" launched with two missions, "Agent
Training Mission" and "Turkish Embassy Mission." A third mission,
"Raid on SD-6," will launch following the "Alias" season
premiere on Sunday, September 29 (9:00-10:00 p.m., ET/PT), with a new mission
available approximately every five weeks throughout the 2002-03 season. A total
of ten missions will be offered. While watching original episodes of
"Alias," players will gather codes and information that can be placed
into the game during the week. Players then watch the next "Alias"
original episode for more clues, thereby continuing game play. Tuning in to
"Alias" regularly does facilitate game play; however for viewers who
miss episodes, play can continue.
While playing the "Alias Underground Game," gamers will also use spy
technology such as fingerprint scanning gloves, eyeglass cameras and
safe-cracking devices, as well as voice prompts from SD-6's gadget guru,
Marshall. Also featured in the game are select video clips from the show, theme
music and effects provided by J.J. Abrams. Adding to the spy fun will be
incredible communication and transportation technologies courtesy of game
sponsors Ford and Nokia. Among the gamers' spy tools will be a Ford Focus
outfitted with detection and defense features and a Nokia 7210 phone equipped
with mission objectives and communiquÈs from SD-6. Gamers can also receive
wireless updates via their real-life Nokia phone, alerting them when new
missions are available for download.
In the first two games, players can expect a first class education in espionage.
"Agent Training Mission" is designed to teach potential new agents the
basics of the spy biz, learning combat training, laser detection, sharp-shooting
exercises and other necessary tricks of the trade. In "Turkish Embassy
Mission," the Turkish ambassador hosts a birthday party for his wife. The
players' mission is to find and remove secret documents from the ambassador's
safe without being detected by the guards or other party guests.
"Alias" centers around grad student Sydney Bristow, who is an agent
for SD-6, a supposed top-secret division of the CIA that is in actuality not a
government agency but an enemy of th United States. She becomes a double agent
with the real CIA in order to put SD-6 out of business. The series stars
Jennifer Garner as Sydney Bristow, Victor Garber as Jack Bristow, Ron Rifkin as
Arvin Sloane, Michael Vartan as Michael Vaughn, Lena Olin as Irina Derevko,
Bradley Cooper as Will Tippin, Merrin Dungey as Francie Calfo, Carl Lumbly as
Marcus Dixon, Kevin Weisman as Marshall Flinkman and David Anders as Mr. Sark.
"Alias" was created by J.J. Abrams, who executive-produces the series
along with John Eisendrath and Ken Olin. The series premiered on September 30,
2001.
Check
out the Alias
Online Adventure Game
(launched August 28, 2002, we do not know when this game will end.)
Pop Arts Place does not profit from sales made through the ABC Auctions
Alias Spy Store
Registration
@ Ebay then start shopping
(C) Kay
Kellam, 2001 for PopArtsPlace.com
Prior to having her first novel, A
Life to Di For, published author Kay
Kellam enjoyed a variety of jobs that helped to shape her outlook on the
world, and her profession. more...
Alias Images are (C) ABC 2002, All Rights
Reserved.
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